Babybox (กล่องรับขวัญ) is inspired by the successful ถุงรับขวัญ policy introduced 19 years ago. This project focuses on promoting brain-based learning and fostering positive emotional development from birth. As co-project manager and art director for Babybox, I collaborated with partners such as PlanToys, Plan For Kids, SandClock Books, RLG Institute, and Granny Ben. Each partner brings specialized expertise, contributing to Babybox’s success.
On July 28, 2024, Babybox will be distributed to newborns, and we hope it may one day become a cornerstone of national policy.
This box includes six categories of items to commemorate the auspicious occasion of His Majesty the King’s 6th Cycle Birthday Anniversary on July 28, 2024. These items are a development diary, a parenting guide, a storybook, a baby wrap, and four toys.
About the Design Story
After discussing the core concept of this project with the team and our party leader, Peatongtarn Shinawatra, we proposed gathering items that could support the healthy development of newborns while guiding parents in raising their children. We then measured the size and proportions of the items and designed the box accordingly.
To simplify the core concept in the design, I focused on basic shapes representing each item in the box. I incorporated patterns that reflect the identity and policies of the Pheu Thai Party, using elements from the Pheu Thai Party logo to create visual interest. These elements were combined to form various character designs.
The Babybox consists of two parts:
PART 1: Items Gathered from Our Partners
1. Beloved Child Diary from the RLG Institute and Asst. Prof. Dr. Panadda Thanasetthakorn, National Institute for Child and Family Development, Mahidol University.
2. Parenting Guide from SandClock Books.
3. Rhyming Picture Book from Plan for Kids.
4. Floating Soft Storybook from Plan for Kids.
5. Tencel Fiber Baby Wrap from Granny Ben.
6. Four Developmental Toys from PlanToys.
PART 2: Items Designed by Me
In Part 2, I focused on the design and presentation of key elements, ensuring that the visuals align with the Babybox’s core concept. My goal was to create a cohesive, aesthetically pleasing experience while reflecting the project’s values and message.
In Part 2, I focused on the design and presentation of key elements, ensuring that the visuals align with the Babybox’s core concept. My goal was to create a cohesive, aesthetically pleasing experience while reflecting the project’s values and message.
1. Wishing Card for newborns and mothers.
2. Brochure introducing the items in the Babybox.
3. Wax Paper for wrapping items.
4. Box containing the items, delivered through the firstborn.
Here is the Babybox prototype in 3D on Pacdora: Link
In addition to the offline materials, I also provided artwork for use on social media across various online platforms to promote our project to the public.
In conclusion, throughout the development of this project, I applied my printing skills and learned new tools to create a prototype mock-up of the box. I also had the privilege of working with experts in various fields of child development. Leading this project was a rewarding experience, and I hope the firstborns who receive this box will benefit from its developmental impact and grow up with strong, positive parenting. Ultimately, I aspire to see this policy reintroduced as a lasting national gift for future generations.
